Where Science meets Hydration for better Pet Health
ViaVet Labs pioneers science-backed, personalized pet drinks that boost hydration and enhance pet health.
Our product development is grounded in scientific research, utilizing data collected from an extensive panel of privately owned dogs and cats.
Our motivator
Established by experts in animal nutrition and veterinary science, ViaVet Labs addresses the prevalent issue of inadequate water consumption in pets. Cats and dogs often obtain moisture from their food and may lack a strong thirst drive, especially when fed primarily dry kibble. This can lead to health complications, including increased strain on the liver and kidneys, as well as compromised health.
Available solutions
Existing liquid complementary feed products in the pet food market often contain meat or broth to enhance palatability. However, their caloric and nutrient content can limit daily consumption, necessitating adjustments in regular food portions to maintain nutritional balance. Consequently, using these products as a long-term solution for increasing water intake presents challenges.
A new approach
Water-based, Zero-calory, Vegan Flavored Pet Drinks
We have developed water-based, zero-calorie, vegan-flavored beverages designed to appeal to even the most discerning cats and dogs. Our team of expert flavorists crafted these formulations, and to ensure widespread acceptance, we established a diverse testing panel representing the pet population. The substantial response from pet owners to our product testing initiative underscores the demand for our innovation. Currently, we maintain a permanent panel of cats and dogs providing valuable feedback, enabling us to optimize our flavor portfolio for maximum acceptance. This extensive data allows us to design and customize palatable, vegan drinks with various health support functionalities.